Executive Bio

Adam Weinroth is a four-time Chief Marketing Officer and one of a small number of marketing leaders who has made category creation the central focus of his career. Across two decades of working with venture-backed AI, life sciences, and technology companies, he has repeatedly taken organizations operating in undefined or misunderstood markets and built the narratives, positioning, and go-to-market strategies that turned them into category leaders.

Most recently, Adam was part of the founding executive leadership team at Form Bio, a Nobel laureate-affiliated computational biology platform spun out of Colossal Biosciences. Colossal was founded by Harvard geneticist George Church alongside entrepreneur Ben Lamm to pioneer the de-extinction of lost species, including the woolly mammoth and the dire wolf, using CRISPR and advanced genetic engineering. The company has been valued at over $10 billion. As CMO of Colossal's first commercial spinout, Adam led brand creation, market positioning, and go-to-market strategy, building Form Bio's narrative and presence within the AI-driven life sciences ecosystem from the ground up.

Prior to Form Bio, Adam served as CMO at Invoiced (fintech, acquired), Ordergroove (subscription commerce), and OneSpot (content personalization, acquired), in each case leading category creation efforts that positioned early-stage companies as market leaders in spaces they helped define. Earlier in his career, he held senior marketing roles at Spiceworks and Demand Media (NYSE: DMD), where he led the corporate rebrand in connection with the company's IPO.

Adam is also the founder of Easyjournal, one of the earliest blogging platforms, which he built and operated from 2001 to 2005 while in graduate school.

Adam holds both a BBA and an MBA from the McCombs School of Business at the University of Texas at Austin. He is based in Austin, Texas, where he is active in the entrepreneurial community as a Founders Institute mentor, SXSW startup competition judge, and mentor with Texas Momentum, UT Austin's student venture accelerator.