Marketing Leadership for Category Creation

Hi. I'm Adam.

I create markets where none exist, build the narratives that define them, and create the centers of gravity that pull industries into orbit.

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I blend strategic vision with deep creativity to build category-defining leaders—and I live at that intersection, because that's where the best work happens.

While I love building world-class teams, there isn't a single GTM tactic I haven't done with my own bare hands.

Here are a few projects that show what happens when marketing stops being a support function and starts being the reason a company wins.

Bringing Colossal Biosciences' First Spinout to Life

How we built the Form Bio brand and brought it to the world as a new venture from Texas' first decacorn.

Building Narrative, Credibility and Presence in AI Drug Discovery

How we rapidly developed industry visibility and leadership within biopharma and AI.

Cultivating Category Leadership by Creating a National Holiday

How I invented a national holiday to build category leadership for Invoiced.

Turning Bigger Brands into Our Best Growth Channel

How zero-cost media partnerships and alliances with American Express, Chase, and Mastercard drove leads and leadership.

Building Content Personalization into a Key Category via Events

How OneSpot's Unify conference elevated Content Personalization by bringing elite marketing leaders together. Twice.

Remaking the Demand Media Brand for IPO

How I rebranded a company for its NYSE debut, then turned listing day into a national brand moment.

My competencies

Demand Generation

  • ICP Development

  • Qualification Design

  • Workflow Automation

  • Conversion Engineering

  • Pipeline Management

  • ABM Strategy & Implementation

  • Email Marketing

  • SEO/AIO, SEM and Paid Media

  • SDR Buildout

Product Marketing

  • Product Positioning

  • Messaging Framework Development

  • Competitive/Market Analysis

  • Pricing

  • Voice of Market

  • Sales Enablement

Brand

  • Naming & Positioning

  • Brand Architecture

  • Identity Development

  • Brand Guidelines

  • Visual System Design

  • Employer Branding

  • OOH Advertising

Content & Social

  • Content Strategy

  • Social Media Marketing

  • Thought Leadership Development

  • Webinar Production

  • Content & Social Analytics

  • Editorial Calendar Management

AI & Automation

  • AI Content Creation

  • Agentic Workflow Automation

  • AI Sales/Market Analysis

  • Prompt Optimization

  • Tools: ChatGPT, Claude, Gemini, Gamma, GolpoAI, GojiberryAI, Clay, Bland, Sora, Runway

Events/Experiential

  • Conference Activations

  • Hosted Summits

  • Hosted Networking Events

  • Speaker Recruitment & Curation

  • Sponsorship Strategy

PR

  • Reputation & Crisis Management

  • Spokesperson Development

  • Media Strategy

  • Communication Strategy

  • Agency Optimization

Partner Marketing

  • Alliance Development & Management

  • Referral Program Development

  • Reseller Development

  • Co-Marketing Programs

  • Channel Strategy