Bringing Colossal Biosciences' First Spinout to Life
Context
Colossal Biosciences—the de-extinction company founded by Ben Lamm and George Church—had built a computational biology platform internally to support its groundbreaking genome engineering work.
Leadership saw broader commercial potential and decided to spin out the platform team as an independent company, Form Bio.
The launch required simultaneously creating a new company, brand, and category while working with Colossal's corporate marketing group to coordinate and harmonize every detail.
What I Did
Collaborating closely with Colossal CEO Ben Lamm and Form Bio co-founders, I hired and directed multiple agency partners to build a complete identity system and launch program from scratch.
The launch package include visual identity, brand voice, positioning, website, and social channels. I managed internal communications for Form through the transition, and orchestrated the September 2022 public launch—aligning brand reveal, spin out and funding announcement into a single coordinated moment.
We developed a comprehensive brand package including a complete visual identity system as well as corporate and product level messaging frameworks.
We launched our debut website to fully introduce the company, explain our solutions and philosophy, and capture demand.
We launched with a fully stocked content library and resource hub right from day one, featuring multi-format contributions from company scientific leaders and elite, PhD level scientific content marketing writers.
We ran experiential and environmental activations in tandem with the launch and well after.
We earned in-depth feature coverage across top tier business and scientific trade media.
Outcomes
The launch instantly put Form Bio on the map.
We landed feature coverage in Forbes, Business Insider, TechCrunch, PharmaVoice, GenomeWeb, and numerous other industry publications.
Form Bio entered the market with a fully realized brand from day one, and rapidly became a proof point in Colossal's business strategy of spinning off new technologies along its path to de-extinction.
Form's identity system and foundational assets I brought to life endure as part of the company's brand today, and Form Bio has grown into an AI-powered platform relied on by leading cell and gene therapy developers.